Did you know that ‘blog’ is short for ‘web log’?
And they used to be just that – people logging and making notes of what they had done that day. Today, they are much more focused and tend to be more like online businesses than online diaries.
People want to learn or be entertained online. Generally, in the blog world, they want to get better at things and improve their lives. Sure, a personal touch will make your content more interesting to read, but you must always make it clear to the reader it’s about them not you.
Your reader doesn’t want to hear about your life (however fascinating you are!) unless there is some benefit to them.
Above all, they will ask themselves at every turn:
“WHAT’S IN IT FOR ME?”
And that is the question you MUST answer.
If your reader can’t see how you will help them, they will go elsewhere.
I trained as a teacher and can explain things well – so I’m told! Stories help to illustrate, but real teaching, real content, is king (or queen!).
Which is great for me. I am never going to match the Kardashians in the social media stakes! But I can write about things which are interesting to people who want to improve their lives.
So you don’t have to reveal things about your personal life to be successful in blogging. You might be relieved about that. I avoid using personal photos in my business, and even when I’m writing about my kids, I don’t include their faces on any photo so they can’t be identified. I don’t wish to use my kids as promotional tools.
And today, you can get high quality photos for free from websites such as pexels.com.
The beauty of a blog is that once it is set up, you can add to it easily and your exposure grows.
Traffic can grow exponentially.
The more posts you write, the more visitors you get, the more money you make.
There’s obviously a bit more to it than that! And 1001 ways that process can be tightened and strengthened, but that’s the bottom line.
As long as you keep teaching through your posts, you’ll always have an audience and always be able to make money.
Just pick up a keyboard and start. No one is expecting (and few want) Shakespeare! Aim for a post a day. When you’ve finished, read it back the next day. The sentences you thought were great yesterday may need editing, and the bits you weren’t so sure of may seem solid now.
Well, that’s how it works for me!
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The point is: you’ll get better.
The more you write, the better you become, and in ways you can’t imagine now. That was my catchphrase as a school teacher, and it is certainly true of any writer at any age.
In WordPress, you can set up categories and subcategories to organise your writing. You can add or change these categories at any time in the future, so they are not set in stone at the beginning.
We discussed your topics earlier. Try and set out your initial categories now as it will help map out future posts.
Around 6 categories is good to start off with.
There’s a worksheet below to help you out with this.
Category: Keeping Kids Entertained
Subcategory: garden activities, rainy days, messy activities, solo activities, games
This is how the worksheet works:
|Keeping Children Entertained|
You don’t have to fill in all the subcategories, and you can add at any time. Less is sometimes more.
It is best to have some organization at the beginning so there is order and coherence to your blog. Although people like variety and spontaneity, they also like well-ordered websites.
Take an hour to work through your categories. The worksheet is in my eBook available here.